Showing posts with label Squeeze page. Show all posts
Showing posts with label Squeeze page. Show all posts

Tuesday, 3 September 2013

Anatomy of a Squeeze page

So why use a Squeeze page and not your normal website, because websites are Too Busy!

Whereas a Squeeze page has only ONE thing available for the visitor to do and that is enter their name and email which is what they are designed to do
This is why sometimes they are called capture pages, as they capture information and build a list If you have used the internet for any length of time, you will have seen or heard that you need to a list of your own list

But there is little information available to newcomers on how to start building a list
To begin with you do need both a website but also at least one Squeeze page and auto-responder service – but for now let’s get back to the Anatomy of a Squeeze page

This consists of: The need of a BOLD HEADER or Headline or Graphic image Followed by a Sub header with TEASER to encourage the reader to continue reading Main contents with BULET points, which should be the benefits Stating the main benefits for customer an if possible the solution to a problem many people have Sense of urgency – LIMITED time offer or point out the scarcity of the offer – only a certain number available PRICE and BUY NOW BUTTON

Big and BOLD ADDED

Any bonus and may include a surprise bonus, which you don’t get to know what it is until after you buy

Towards the bottom of the page, they repeat all of benefits and Emphasise on low price and normal price or increasing price quote

To see a Squeeze page in action click HERE

Thursday, 22 August 2013

Microsoft Word a review guide

Microsoft Word has been around since the launch of Windows, and it is updated as often as Widows itself

The version I’m using to type this review guide is the 2007 edition, which was quite different to the old 98-word processor I had become accustomed to and as with many things it took time and effort and consent use to get used to

However, there are lot of useful new features, such as immediate look up of words when you are typing and unsure if a certain word is the right one, although you need to be connected to the internet in order to use this feature.

There is of course the spell and grammar check as with older versions, although the layout of Word also has undergone dramatic changes

Word has a tab system the first tab is Home

Home being where you choose fonts and their size, alignment – bold – italic and highlight  

Page Layout

There is now an immediate preview of any changes to themes, giving you the opportunity of seeing how they would look without changing anything unless you want to

Also, where you can set margins – orientation –size and columns, also with layout there is a nice watermark feature such you want to mark is classified or confidential 

Under this a somewhat strange feature where you can choose the colour of the page and again you get a preview and under this you can set the borders and over on the right indent and spacing settings

Moving onto mailing, where you can choose to do envelopes or labels and mail merge

 For spell and grammar checking – research and a translation feature this requires internet connection

Although it should be noted that the grammar & spelling in Word is American based and therefore sometimes disagrees with the English ideas of correct grammar

View

Which allows previewing print layout or full screen for reading, also a web layout – Outline and draft and right up the far-right side is Macros which is used to automate repeating tasks

 

One word of Warning if you use Microsoft word and copy your article to paste into a blog or website, it has a nasty habit of including extra unseen characters which you won’t see until you publish
So you will need to re-edit after you have posted any pasted article, not certain this is still a problem, best to check any copy and pasted article or post after publishing 
Re-edit if needed


Since I wrote this article, Windows 8 was updated to Windows10 which was dramatically different
The actual updating process of changing from one Windows operating system to another, took more time than "a few minutes" as Microsoft suggested
Updating to Windows 10 took all day and was still ongoing late at night